RETRO CAMPAIGNS

“Right here let me make as vigorous a plea as I know how in favor of saying nothing that we do not mean, and of acting without hesitation up to whatever we say. A good many of you are probably acquainted with the old proverb, ‘Speak softly and carry a big stick – you will go far.’ If a man continually blusters, if he lacks civility, a big stick will not save him from trouble, and neither will speaking softly avail, if back of the softness there does not lie strength, power. In private life there are few beings more obnoxious than the man who is always loudly boasting, and if the boaster is not prepared to back up his words, his position becomes absolutely contemptible.

“So it is with the nation. It is both foolish and undignified to indulge in undue self-glorification, and, above all, in loose-tongued denunciation of other peoples. Whenever on any point we come in contact with a foreign power, I hope that we shall always strive to speak courteously and respectfully of that foreign power.

“Let us make it evident that we intend to do justice. Then let us make it equally evident that we will not tolerate injustice being done us in return. Let us further make it evident that we use no words which we are not which prepared to back up with deeds, and that while our speech is always moderate, we are ready and willing to make it good.”

— Then-Vice President Theodore Roosevelt, speaking at the Minnesota State Fair, September 2, 1901.

[Teddy Roosevelt inauguration ribbon from Heritage Auctions (HA.com)]